American Airlines features Jennifer Bagley as the Keynote for the WIAA Conference – Held at Flagship University 3-31-2010
How to use social media to enhance your professional and personal image.
Whether you work for yourself or someone else, it’s important to establish and maintain both a strong personal and professional online presence. Given the uncertain economic times, you should be actively engaged in how you present yourself to the world (wide web). It’s no secret that consumers are talking about brands through social media and social networking. The days where we are in control of our reputation are over. Your brand is simply what your customers, market, and employees think about you and your organization. The reality is social media and social networking are having an increasingly large impact on how your brand is perceived. Women are being pegged by advertisers and PR agencies as the new influencers. Brands are falling all over themselves trying to capitalize on the fact that women spend money and influence peers. If you are lucky enough to be female, a mom, and have a huge online following, the sky’s the limit.
Human beings have always gotten together, collaborated through their church groups and PTAs, told stories over coffee or over the backyard fence. Social media merely allows us to do what we’ve always done faster, better and with scale… From a persuasive standpoint, social media can be used to surface engagement opportunities and increase participation through building new social norms.
In other words, social media can increase the visibility of opportunities to engage and influences actions so that the visibility of said engagement acts as a catalyst for increased involvement. We’ve seen evidence of this type of engagement with the recent catastrophe in Haiti. When individuals see all their friends texting money to Haiti, they’re persuaded to do so as well.
In addition to overcoming hindrances to action, social tools help people to connect across cultural, social, and other barriers to interaction. For women in business, this is especially good news, as they often confront difficulties in securing capital, gaining access to key decision-makers, and finding opportunities to demonstrate their expertise. The “flattening” effect of social technologies allows women to develop relationships with people previously out of reach. They can demonstrate their expertise using blogs, webinars, and other social tools.
Come and join, Jennifer Bagley, a mother, wife and CEO of Compliments International a well known Social Media Marketing and Web Design Firm for this powerful presentation that could… change your life.
Tags: american airlines, backyard fence, bagley, catalyst, catastrophe, church groups, economic times, engagement opportunities, flagship university, hindrances, human beings, influence peers, influencers, keynote, personal image, pr agencies, social networking, social norms, standpoint, visibility
My friend mentioned to me your blog, so I thought I’d come have a read. Very interesting material, will be back for more!