Archive for the ‘News’ Category

www.brianmoses.com goes live !!!

Thursday, August 26th, 2010

www.brianmoses.com goes live !!! Compliments International is excited to announce Brian’s new site.

Brian Moses, has operated, built, bought and sold companies and having spent his illustrious career as an independent business owner, professional speaker, coach and sales consultant, Brian’s main focus and responsibility has been to deliver amazing, tangible and measureable, life-changing results for those who have been fortunate enough to work with him. Brian’s has been ranked in the Top 10 of 140,000+-person global sales force seven consecutive years. During his tenure, he has sold more than $120 mm in sales annually at the height of his career, with revenues of more than $3.5 mm per annum.

Tags: business coaching, coaching training, communication training, realestate marketing, realtor class, realtor classes, realtor coaching, realtor training, realtors training, training seminars
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www.hatcherkimrey.com goes live !!!

Wednesday, August 25th, 2010

www.hatcherkimrey.com goes live !!! Compliments International is excited to announce the launch of their new website !!!

Welcome and thank you for viewing HatcherKimrey.com. We hope to provide you with a basic understanding of various insurances available to you in Texas. Whether it be commercial or business needs or personal needs, we can assist you in getting the right protection. Simply fill out one of our forms provided to request a quote, or leave us a reply below to have someone contact you to discuss your needs. And, of course, we are always here for you by telephone at 888-412-8908.

Tags: texas auto insurance, texas car insurance, texas home insurance, texas homeowners insurance, texas insurance, texas insurance agent, texas insurance company, texas insurance quote, tx auto insurance
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Google TV Is A Bigger Deal Than You Think

Tuesday, June 15th, 2010

. In all the reactions and the commentary, I have been amazed at how little people understand what’s really going on here. Let me summarize: Google TV is

a bigger deal than you think. In fact, it is so big that I scrapped the blog post I drafted about it because only a full-length report(with supporting survey data) could adequately explain what Google TV has done and will do to the TV market. Allow me to explain why the report was necessary.

Some have expressed surprise that Google would even care about TV in the first place. After all, Google takes nearly $7 billion dollars into its coffers each quarter from that little old search engine it sports, a run-rate of $27 billion a year. In fact, this has long been a problem Google faces—its core business is so terribly profitable that it’s hard to justify investing in its acquisitions and side projects that have zero hope of ever contributing meaningfully to the business (not unlike the problem at Microsoft (NSDQ: MSFT) where Windows 7 is Microsoft). So why would Google bother with the old TV in our living rooms?

Because TV matters in a way that nothing else does. Each year, the TV drives roughly $70 billion in advertising and an equal amount in cable and satellite fees, and another $25 billion in consumer-electronics sales. Plus, viewers spend 4.5 hours a day with it—which is, mind you, the equivalent of a full-time job in some socialist-leaning countries (I’ll refrain from naming names).

Google’s goal is to get into that marketplace, eventually appropriating a healthy chunk of the billions in advertising that flow to and through the TV today with such painful inefficiency.

Okay, you give in, you say. TV’s a big deal. But haven’t so many tried this before? That’s essentially the point Steve Jobs used to marginalize Google TV on stage at D8. With all respect to the man (generally, a genius), he’s wrong.

Yes, it’s hard. Yes, it has been tried before. But no, Google TV is not in the same situation as Roku, Vudu, Boxee or even Apple (NSDQ: AAPL) TV. Google TV is different; it’s more ambitious yet more likely to succeed. First of all, timing matters. With broadband penetration at two-thirds of U.S. households—higher in many European and Asian markets—and with home networks in more than a third of U.S. homes, the base layer of high-speed connectivity to and in the home can support Google’s ambitions. Plus, there’s enough content online between YouTube, Hulu and Netflix (NSDQ: NFLX), to make it worth the bother of connecting the TV (which, by the way, is why nearly 10 million homes in the U.S. connect their PCs to their TVs to watch that content today, so Google’s asking us to do something millions of us already do).

But the mere combination of content and technology isn’t enough to make this work. There has to be a path to market that is likely to succeed, and Google’s list of partners is what makes this worthy of consideration. Sure, Intel (NSDQ: INTC) has been standing in the background, eager to wedge into the TV business for some time. Logitech hopes to provide the peripherals—boxes, keyboards, pointers, even cameras—that will populate the living room. But none of those partners can drive a large, open market of consumers using Google TV, which is precisely what developers will want to see before they ignite the innovation necessary to take TV experience to the next level.

That’s where Sony (NYSE: SNE) comes in. Sony has been selling connected TVs for longer than any other TV maker. It obsesses about R&D and its connected TVs are actually relatively robust compared to some others that rely on cheaper silicon and have a less elegant user interface. Yet Sony willingly set that technology investment aside —giddily, as Sir Howard Stringer himself said—and tied its fate to Google TV. This will make all the difference, giving Google TV a shot at reaching millions of homes by year-end 2011.

More to the point, it is Sony’s involvement that will cause everyone else to accelerate their own efforts. Competing TV makers will sign up by the end of the year, mark my word. Cable companies will accelerate their TV Everywhere solutions to ensure that they don’t get pushed to one side. Most of all, Apple itself will have to respond.

In fact, Apple will kick itself that it didn’t tackle TV in a similar fashion sooner. Jobs has admitted the Apple TV was a hobby and has painted the entire TV market as nearly impossible to overhaul. But he’s hiding from the fact that his solution—and all the other solutions tried so far—didn’t really bring the kind of power to the TV that Google TV will. The Apple TV, on a good day, is capable of taking your attention for no more than an hour, two at most, and then only if you have paid to rent or download a movie from iTunes. That’s an infrequent scenario at best. Google TV will be a persistent interface that resides on your TV, giving you access to search functions (searching linear programming, web video, and even the general Web to get IMDB facts or background on the season finale of Glee) any time you’re watching TV, not just when you switch the input.

It’s a critical difference that makes Google TV unique compared to all previous attempts to “Webitize” the TV. And it’s the difference that will matter at scale, thanks to TV manufacturers that will support it. And it’s the difference that will matter to developers, who will want to appeal to millions of consumers through a persistent interface, not a sidekick box in the living room. That’s why Google TV is bigger than you think—it will occupy more of your time and attention than you think. Then, once it has your attention, it can begin siphoning away ad dollars. Oops, did I just reveal the nefarious master plan? You bet I did.

James McQuivey is an analyst at Forrester Research, where he serves Consumer Product Strategy professionals. James blogs here.

Tags: billion dollars, brave new world, coffers, consumer electronics sales, core business, d8, full time job, goog, google, inefficiency, msft, naming names, nsdq, old tv, side projects, steve jobs, survey data, tv market, tv platform, tv today
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Building Your Own Brand For Baby Boomers – Utilizing Outlets On The Internet

Sunday, June 13th, 2010

Those who are not accustomed to the benefits of social marketing outlets, as well as a well-designed website, can learn how to effectively utilize these mediums. They offer instrumental means to developing your business or business-related efforts. If you are a baby boomer looking for a way to jumpstart business, social media sites and your own website can capture your audience and promote your brand.

Social Websites and Networks

Social networks are a perfect way to provide exposure to your brand. As stated by the social networking information website, Dosh Dosh: “It is a strategic and methodical process to establish your influence, reputation and brand within communities of potential customers, readers or supporters (from Social Media Marketing in a Nutshell).” Its importance is difficult to underestimate in building your own brand efforts.

Presence

Facebook alone has 350 million active users around the world. YouTube, Twitter, and other websites also have powerful numbers that demonstrate their ability to reach an unlimited audience. Additionally, other options exist for gaining exposure for your brand. There are numerous online forums that offer great opportunities for Baby Boomers at capturing potential customers within your niche. You can find potential customers on these platforms effectively and rather quickly.

Cost

Forums and certain social networking tools are free. You could take the time to build relationships with potential customers on a large number of platforms with no cost. And in this regard, truly what you get out of it is what you put in. Therefore, if you don’t have the time, resources or expertise to be successful, outsource it.

Activity

The most important step is to be active on the social networking mediums and forums. Regardless of advertising money and budget, try to be as active as possible in reaching your targeted customer base. Building relationships and getting your brand name on popular mediums will allow success to be seen in your business endeavors.

The Baby Boom Entrepreneur, in its article entitled “Can Baby Boomers Use Facebook for Marketing Their Small Business?” makes an excellent point, from one of its users, Dan Hocking:

One thing that is worth considering though; if you can get young users interested in your business through Facebook, it’s likely to be spread rapidly, so that when they do really get into your target, you have a solid base to work off of with little expense to be had. If you’re willing to wait a bit for results, the pay-off could be worth it.

Truly Baby Boomers can utilize the audience available at Facebook and other social networking websites and forums.

Your Business Website

Your website should be effective at capturing the attention of your customers. It should also be strong in its content, from informational articles to any applicable sales that can be done online. Finally, never ignore the power of social networking, even on your website.

Design

Ensure your website can effectively capture the interest of current and potential customers. A clean website with effective images and writing can do wonders for the business, and can additionally set you apart from the competition. It is also important to take advantage of interaction with your customers. Anything from simply being able to converse with your customers by way of comments on posts, to a fully-fledged forum on your website can establish dialogue between you or your company and customers.

Sales

Businesses that offer products of any kind must take advantage of this on its website. If you offer any services of any kind, it is important to establish this on your website and allow customers to purchase products or services. Anything from tangible products to a one-hour session for photographers should be available to your customers.

Having this ability will allow you to streamline the sales of your business. It will also allow you to directly market your products or services on your website and social networks. When the customer is able to purchase products or services on the website, there is a much better chance of making the sale if it can be done, as opposed to the customer going the extra step in a physical store, for instance. Baby Boomers should take the extra effort in order to create success in the future with these methods.

Content

Your website should have informational articles related to your products or services. This is sometimes overlooked, as some businesses obviously cater to selling their products or services. However, include informational articles in and surrounding your niche. This will allow customers to become more knowledgeable regarding what your products and services have to offer. Also, it will create loyalty, as a business that offers valuable information is able to be trusted more than others who do not offer such information.

Perhaps most importantly, search engines will capture your articles and drive traffic to your website. Potentially interested customers will find your articles, and thus your website and its products and services.

Social Networking

Underestimating the power of social networking is always something to avoid, and in this case it is no exception. In building your website or in its alterations, don’t forget to include social networking capabilities. Making your website friendly to these networks will allow you to increase exposure with your website and its relationships to these networks.

ShareThis is a perfect example of one implementation that can bridge your website to social networking sites. The product allows users to share a post on a website of over 40 services. For instance, if one of your customers enjoys a recent sale your website has posted, he or she may hover the mouse over the ShareThis button. Then the user may increase the article’s visibility on a significant number of social mediums, as well as e-mail and bookmarking services.

Having dynamics such as these offers an important element in marketing. As you develop an important customer base, your customers will be more than willing to share posts and items they find interesting on your website. Thus, your customers will be marketing for you. This will certainly drive traffic to your site and increase your success.

Sales Management Consultant – Doug Dvorak assists clients with motivational training for sales and sales management, as well as other aspects of marketing management with a strong focus on personal branding.

Tags: Baby, Boomers, brand, Building, Internet, Outlets, Utilizing
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84% of people aged 50-64 reported using the internet for information gathering

Saturday, June 12th, 2010

Opa Internet users in the US conduct 5 billion searches every month directly on major search sites, and a recent Harris Interactive Poll reported that more than 80% of consumers now research health information online. Imagine how many of those Internet users are actually prospective patients in your area looking for the services you offer, and the money you may be leaving on the table. Search engine marketing is going to revolutionize the way you use your website and how the internet will reach the clients your are giving away to your competition everyday- saving you money and increasing ROI.

Consumers are shifting from more traditional types of media consumption to the internet in a new online world. Every day seniors are using the internet to research living options for their parents and themselves. A 2006 Pew Internet study found that 84% of people aged 50-64 reported using the internet for information gathering. As this segment of the population continues to become more internet-savvy and more interested in learning about thier options, your organization’s website will become an ever-increasingly critical part of doing business.

Building word of mouth, creating a referral pipeline, and providing proof of care are still the backbone of an effective marketing strategy. However, the dramatic change is how the public demand will effect the way you create this referral dialogue. The availability and the amazing functions of the internet and smart phones have changed how the public expects to receive messages, and to stay in contact. According to Deloitte data, 2009.

Baby Boomers are using social media in huge numbers; this age demographic was the fastest growing among Facebook users, with women 55+ leading the way (+175%) and men 55+ trailing just behind (+138%). There are significant opportunities online to measure and improve the efficiency of your website visibility in the search engines, social media, and video sites.

We have developed a search engine marketing platform to optimize the sources that provide the best return on marketing spend by targeting your local online market. We are giving your business access to literally thousands of daily searchers, efforts that will produce the most profitable customers. We intended to raise the visibility of your website in the search engines and social media sites across a broad section of targeted keyword search phrases. By providing content-rich media to the search engines, we are able to position your home health care business as a leading provider and expert in the field of home health and private care through the use of various internet marketing tools including:
· Targeted Keyword Research
· Video Marketing
· Article Marketing
· Social Media and Web 2.0 Properties

As a result, your agency presents an exclusive, branded look that routinely increases your visibility to the private care client segment and targeted referral sources. The quality and volume of our media distribution will launch your home health care business onto the search engine results pages and rank them above the competition. The goal of the initial media blast is to put your home health business on page one of Google™ searches and to increase traffic and brand recognition within days from start date. All of this is designed to increase client base and revenue without substantially increasing the advertising budget, while at the same time establishing your home health care business as the premier home health and private care provider.

Continued keyword targeting and SEO maintenance will keep the website on page one of relevant searches while increasing the volume and range of keyword search phrases You have a unique opportunity to get in front of the competition and position your business online, as the premier home health and private care provider in your area. By dominating the search engine results pages, your business will gain exposure and market share that is now being left on the table. Your website can now be a very powerful addition to your marketing arsenal.

http://www.davidlorensullivan.com/marketing-home-health-care/ for details of the benefits of Search Engine Marketing for the home health care industry and answers to your questions.

Tags: care, Health, Home, marketing
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Blogging Enhances Your Marketing Strategy

Monday, June 7th, 2010

Eye (please add some funny TAGs) Most anyone that experiences any measurable sales success online usually uses one than one marketing strategy to both promote their products and generate traffic.

A particular method growing in popularity is blog marketing. Due to the relative ease of setting up and maintaining a blog many are coming to realize the effectiveness blogging can have as part of their overall strategic marketing plan.

This particular platform can not only be used as a method to generate website traffic for other sites of yours in which products are offered for sale but can also generate profits directly from the blog itself. Thru the proper placement of banner ads that are consistent with your blog theme you can earn money every time a visitor clicks on one of these ads. Careful thou not to clutter your blog up with too many ads since the appearance will be unappealing and the affect on your visitors will be overwhelming causing them to unsubscribe.

Remember your blog is for the use and enjoyment of your visitors first, and for you to earn a profit second.

By maintaining your blog correctly you can tremendously boost your internet presence while also helping to develop your reputation as an authority figure within your niche. Frequent posts to your blog with useful and interesting content for the readers is one sure way to generate website traffic from visitors who return.

Another neat aspect of blogging is there’s always other blogs within your niche and/or community that you can visit for ideas and camaraderie. By interacting with these other blogs is yet another way to boost your presence within the niche. Due to the ability to leave comments when visiting a blog enables you to also leave a link back to your blog in your signature file. This opens the door to additional traffic back to your site. Be sure to participate in a positive fashion by leaving only constructive and appropriate comments.

Don’t leave comments just for the sake of leaving your signature file for this will be noticed thereby making future comments unwelcomed and tarnishing your reputation within your niche.

If you want to market products directly off your blog be sure your content is not devoted exclusively to selling. You want your readers to feel comfortable when they visit and not expecting to get continuously ‘hammered’ by different sales pitches all the time. Trust me, they’ll leave your site never to return!

If used correctly within your marketing strategy your blog can be a great ‘gathering’ spot for your readers while also serving as a ‘jump point’ to other sites you may want your visitors to see. As a rule you don’t want to be too pushy with any sales efforts on the blog. Leave that aggressiveness for other web pages you have dedicated to that purpose.

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.

For additional success tips and a free guide that demonstrates how to find both profitable markets and products visit:http://blogbrawn.com/

Tags: blogging, Enhances, marketing, Strategy
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How to Increase Web Site Traffic and Get Your Webpage to Convert the Visitors Into Buyers!

Friday, June 4th, 2010

You have a website great! You have some traffic to your website even better! But, your still not making any money why? Do you need to increase web site traffic? Is your website not doing the job you thought it would? There are many reasons why your website might not be converting sales for you. Below are some top tips on how to increase web site traffic and get your prospects to buy from your website.

Tip #1: Headline Grab Your Customers Attention
Once you have traffic coming to your website you need to be able to convert those visitors to buyers. The most important part of your web page is your ‘HEADLINE’. Your headline needs to be able to grab the visitors attention and make them curious so they will want to continue reading your page. You only have 3 – 5 seconds to grab their attention before they want to move on. Your headline should dazzle them, say something outrageous (don’t lie) but, grab their attention any way you can! And remember in your page keep it lite and casual…sell the benefits of your product!

Tip #2: Talking About Your Self To Much
We all like to talk about ourselves at any given point but, this can turn visitors off. You need to remember that they want to know ‘Whats In It For Me’. You can show them how much you have made etc… but you should concentrate your efforts on them. You should use the word ‘You’ more that the word ‘We’. The word you should be a 2:1 ratio over we. If you keep in mind what the visitor is looking for and build your sales page that way then you should be okay!

Tip #3: Overcoming All Objections
One thing you have to remember to increase web site traffic is handling all of the objections that your visitors are going to have. Everyone that goes to a sales page has all kinds of objections that they want answered before the pull out their credit card. You will need to anticipate this and overcome these objections in order to make your visitor comfortable in making the decision to purchase your product. You will need to sell them on the benefits of owning your product. Benefits always out weigh the features. The biggest objection that most buyers have is afford ability. This one is easy to overcome especially if your product is going to make them some money. Can they afford not to purchase your product. Put yourself in your customers shoes and try to figure out what objections they will have and try your best to answer them.

Tip #4: Article Marketing For Free Traffic
To increase web site traffic you need to develop and advertising strategy. One of the best Free ways is to write articles. Article marketing actually puts you in the drivers seat with regards to targeted traffic. You don’t have to be perfect but you will need to give your readers some useful information. Your article should be 300 – 500 words in length. This is not a hard thing to do. By writing articles to increase web site traffic you are showing yourself to be an expert in your field. After you have completed your article you will need to submit it to several article directories for free. Submit to at least 10 article directories, that way you will get great exposure and increase web site traffic.

Tip #5: Tell Your Visitor What To Do
It’s funny how people are. Unless you lead them by the hand and tell them what to do next they are stumped. If you want your visitors to purchase your product you will need to tell them that. You need to have a call to action that will make them want to click on your order button. You can use phrases like “Click Here To Order” or “Order now for immediate download”. You get the idea. Make your order button stand out so that they can find it easily!

I have been an affiliate marketer since 2006 and really enjoy helping other build their online business. I only recommend products that will actually work.
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Tags: Buyers, Convert, Increase, Into, Site, traffic, Visitors, Webpage
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Web Article Marketing and Article Distribution

Thursday, June 3rd, 2010

Web article marketing and article distribution strategies are very important components of a successful internet marketing campaign, and could make or break those online businesses that are run on very small budgets.

Many people cannot afford the costs involved in pay-per-click (PPC) advertising, and have to rely on website and product promotion techniques such as search engine marketing, web directory exposure and web article marketing, of which article distribution to directories is a significant part. Let’s have a look at what is involved in marketing and submitting articles, and what benefits they can provide you with.

Writing Articles

Writing articles, either for website content or for article distribution, is a skill, and much more than simply writing a few paragraphs on the topic of your website. The construction of the summary, title, opening paragraph, body text, resource and even the keyword list makes a significant difference to your success or lack of it. Article research is also important.

You have to learn what is needed in each of these components of an article intended for distribution, although the summary and resource are not needed if the article is to be used as content on your own website. The use of keywords in each of these components is critical, as is the semantic relevance of the other vocabulary used to the subject of the article in general and to the keyword and title in particular.

These are learned skills that inexperienced writers will be unlikely to have without instruction from established writers experienced in web article marketing and article distribution. Similar understanding is needed of what is required with respect to distribution to article directories.

Article Distribution

The purpose of submitting articles for publication in a range of article directories, ezines and other online publications is basically threefold:

a) To get backlinks to your website and so improve your Google page rank. The benefit of the actual PageRank index is debatable, but links do improve your chances of a high listing in the search engines.

The four main search engines are Google, Yahoo, MSN an Ask, and all take backlinks to your web pages into consideration when calculating the authority of your site, and the listing position of each page in their indices

b) To get clicks back to the link(s) provided in the resource section of the article where you are permitted to say a bit about yourself and your website, or offer more information on the subject of the article. There are specific ways in which the resource can be optimized for best results.

c) To get exposure on Google through an article directory page containing the article being listed. It is possible to get page 1 exposure for the article containing your URL this way, and the more submissions you make the better.

A potential downside of web article marketing involving a large number of directories and ezines is not duplicate content but a sudden rush of links back to your web page. Google looks suspiciously on this, and it is better to trickle-submit, spacing a submission to over 400 directories and ezines over between one week and three months. That’s right, three months!

That doesn’t mean that you write one article and then wait three months before writing another. You can write three or four a week, but focusing on different keywords and different pages of your website. In that way you are trickling a large number of articles focused on a variety of keywords and web pages into the system. You will benefit from links to pages deeper in your site than just your home page, and Google will reward you for it.

Duplicate content is less of an issue since Google appears to tolerate some degree of duplication for a while in respect of article directory content, and you will get the benefit of duplicate submissions for several weeks before duplicates begin to fall off the listings.

Web article marketing and article distribution have to be carried out properly and authoritatively for it to succeed, but if you can achieve that then it is free advertising and free exposure on search engines for which many people pay thousands of dollars. And that’s something everybody can use!

For more information on how web article marketing SHOULD be done, check out Pete’s website Article Czar for some free gifts and a free article marketing and article distribution course.

Tags: Article, Distribution, marketing
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Facebook Application Development: Today’s Approach For Precise Marketing

Tuesday, June 1st, 2010

In recent times there has been a major shift in consumer’s attitude towards marketing. As time passes change happens. Today we are at the brink of the digital age with every traditional methodology wiping-out. The target audience is now more smart and don’t get impressed with just promotional offers and marketing activities. Among the exclusion is conventional marketing which is being replaced rapidly with Social Media Marketing. At present Facebook Application Development is the new approach for precision marketing.

Facebook Application Development enables marketer to create integrate-able, engaging and customer-oriented programs. These applications when combined with the world’s largest social community produces never seen results for your products and services. From integration, customization and towards personalization this approach has changed altogether the connotation of consumer-marketing.

Once decided, the graphical user base for segmentation is analyzed. Then according to your viral strategy Model Design is created for the actual application which is later listed in Facebook application directory. This connects you instantly to millions within seconds. However this is not that easy. Constant development and enhancement features keep the users live to use you application. For that Facebook connect and application hosting comes into play.

This blurry picture becomes very clear when a Social Media agency comes into play and handles your Social Media Campaign for all viral and social engagement. From tailoring specialized applications for specific campaigns, addictive games, and trend analyzing tools Facebook Application Development makes your marketing twice as powerful as traditional practices.

Today when it comes to leverages business and making brand more penetrating and impressive indirect marketing through games applications is the best choice for marketers around the globe. This is what gives better ROI is more flexible and more quantifiable. Above all this is what today’s customer wants you to do. Consumer based Precision marketing starts on Facebook Application Development which is the only way for pulling the target towards you.

For further details please feel free to visit our web site http://www.inkatechnology.co.uk

Tags: Application, Approach, Development, facebook, marketing, Precise, Todays
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